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The ideal "marketing communication"
occurs when prospects visit vendors for an in-person view. It simply
doesn't get better than that. Prospects move further and faster toward
a buy in this scenario than at any time during the sales cycle. |
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| In-person sessions allow prospects to easily
absorb a full view, regardless of the complexity of the story. And
it is only through a full understanding that prospects arrive at a
purchasing state of mind. |
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| This scenario serves as the guiding principle
for all our efforts, from the creation of your content through strategies
for its distribution. |
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| We call our approach reality-based marketing
because it captures the essence of this real world experience and
delivers it to the prospect. As in a live session, the artifice of
"marcom" is set aside. Prospects don't have to navigate
through layers of marketing strategy to extract the information they
seek. And the filters of skepticism that fall so automatically into
place when one is targeted by sales "messaging" are far
less at play. |
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| Preserving the human aspect |
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As in the original marketplace, the human aspect—so essential for
engaging prospects' full attention—is preserved, rather than
hidden, and prospects enjoy a direct, experiential view of the product.
No other communication format provides faster, fuller, or more credible
transfer of information than this.
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| If all prospects could visit all vendors
to satisfy every interest, there would be no need for marketing. Until
then, Point Marketing can bring you closer to this ideal than you
ever thought possible. |
